Loading Insight...
Insights
Insights
9 Oct 2024
AI
Client Engagement
Customer Experience
Banking
APAC
Episode 7: The Perfect User Journey — Does It Exist?
Fraser Wilkie, Executive Director, Head of Design, Synpulse
In this episode of the PULSE Check podcast, Fraser Wilkie, Executive Director, Head of Design, Synpulse, joins our host Salomon Wettstein to discuss the concept of the “perfect user journey” in financial services.
Key discussion points include:
• The elusive perfect user journey: Understanding that a "perfect user journey" is largely unattainable.
• Personalisation and segmentation: The shift from broad segmentation to a "segment of one" using AI and machine learning.
• AI and future trends: Need for a consolidated view of financial data, open banking, and super apps.
• The road ahead: AI's role in hyper-personalisation, behavioural insights, and tailored product recommendations.
Tune in to Episode 7 for insights into the challenges and opportunities of creating effective user journeys.
Our Experts In This Topic
OUR EXPERT
Salomon Wettstein
Managing Partner, CEO Synpulse8
Salomon leads Synpulse’s North Asia market and serves as Co-CEO of Synpulse8, driving growth strategies, business transformation, and digital innovation across APAC, Greater China, and global markets. As sponsor of PULSE8.ai, he champions agentic AI to accelerate digital transformation and deliver next-generation solutions.
OUR EXPERT
Fraser Wilkie
Executive Director, Head of Design, Asia
Fraser Wilkie is Executive Director and Head of Experience Design at Synpulse8, leading design strategy and delivery across Asia. With over 20 years of experience crafting digital solutions for financial services globally, Fraser specialises in creating intuitive, user-centric experiences that drive engagement and business impact. His work spans end-to-end design, from research and prototyping to implementation.
Related Contents
Loading insights...
1-min read • 9 Oct 2024
AI
Client Engagement
Customer Experience
Banking
APAC
Episode 7: The Perfect User Journey — Does It Exist?
Fraser Wilkie, Executive Director, Head of Design, Synpulse
In this episode of the PULSE Check podcast, Fraser Wilkie, Executive Director, Head of Design, Synpulse, joins our host Salomon Wettstein to discuss the concept of the “perfect user journey” in financial services.
Key discussion points include:
• The elusive perfect user journey: Understanding that a "perfect user journey" is largely unattainable.
• Personalisation and segmentation: The shift from broad segmentation to a "segment of one" using AI and machine learning.
• AI and future trends: Need for a consolidated view of financial data, open banking, and super apps.
• The road ahead: AI's role in hyper-personalisation, behavioural insights, and tailored product recommendations.
Tune in to Episode 7 for insights into the challenges and opportunities of creating effective user journeys.
Our Experts In This Topic
OUR EXPERTSalomon Wettstein
Managing Partner, CEO Synpulse8
Salomon leads Synpulse’s North Asia market and serves as Co-CEO of Synpulse8, driving growth strategies, business transformation, and digital innovation across APAC, Greater China, and global markets. As sponsor of PULSE8.ai, he champions agentic AI to accelerate digital transformation and deliver next-generation solutions.
OUR EXPERTFraser Wilkie
Executive Director, Head of Design, Asia
Fraser Wilkie is Executive Director and Head of Experience Design at Synpulse8, leading design strategy and delivery across Asia. With over 20 years of experience crafting digital solutions for financial services globally, Fraser specialises in creating intuitive, user-centric experiences that drive engagement and business impact. His work spans end-to-end design, from research and prototyping to implementation.