In this episode of the PULSE Check podcast, Silvio Struebi, Partner at Simon-Kucher, joins our host Salomon Wettstein to share his insights on the challenges of bank pricing strategies, the need for increased transparency and efficiency, and the role of AI in shaping the future of pricing.

Key discussion points include:

• The lack of a mature pricing strategy: Banks view pricing as less of a growth lever compared to other industries.

• Cost consideration: Unlike manufacturing, banks often overlook cost factors when setting prices, relying more on benchmarking.

• Price differentiation for effective pricing: Products and service levels should be differentiated; not a "one-size-fits-all" approach.

• AI and personalisation: AI is poised to revolutionise pricing through predictive analysis and personalised offers.

Tune in to Episode 11 for insights into the evolving landscape of bank pricing and the shift towards more personalised financial services.

In this episode of the PULSE Check podcast, Silvio Struebi, Partner at Simon-Kucher, joins our host Salomon Wettstein to share his insights on the challenges of bank pricing strategies, the need for increased transparency and efficiency, and the role of AI in shaping the future of pricing.

Key discussion points include:

• The lack of a mature pricing strategy: Banks view pricing as less of a growth lever compared to other industries.

• Cost consideration: Unlike manufacturing, banks often overlook cost factors when setting prices, relying more on benchmarking.

• Price differentiation for effective pricing: Products and service levels should be differentiated; not a "one-size-fits-all" approach.

• AI and personalisation: AI is poised to revolutionise pricing through predictive analysis and personalised offers.

Tune in to Episode 11 for insights into the evolving landscape of bank pricing and the shift towards more personalised financial services.